Explore issues at the forefront of strategic event marketing trends on this varied, engaging course, Examine different approaches to successful event marketing, Consider the growing use of events as a marketing approach, Learn how to create events that provide great experiences, Apply your learning and create a real marketing event and Be inspired by award winning international event agency TRO. On this course, you'll focus on the marketing of events, as well as on experiential marketing - the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector. All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. Sheffield Hallam is one of the leading providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre. This course prepares you for a career in PR and marketing, marketing campaign management, experiential marketing agencies, government organisations, non-government organisations, international associations, conference and event departments and organisers, event venues, international leisure resorts, potential career opportunities in agencies specialising in events and conference business analysis and further studies or academia.