国际营销理学硕士

在我们这个日益全球化的世界中，对数字和内容营销人员的需求与日俱增，他们有信心在国际市场上开展业务，能够克服跨国家和跨文化的营销挑战。<br>英国特许营销学会（CIM）经过认证的课程旨在帮助培养积极主动的战略营销人员，他们可以设计和实施国际营销活动和策略，以适应在瞬息万变，瞬息万变的环境中不断变化的市场状况。<br>您将有机会应用您的知识在我们的数字营销实验室中，分析现实生活中的业务案例研究，开展“实时”项目，并听取行业嘉宾的发言。<br>考文垂大学是CIM认可的学习中心，可为您的硕士课程充值。获得CIM市
In the globalised business environment, we believe that marketing stands out as one of the key factors contributing to the success of any business. On this course, you will explore a variety of topics related to international marketing and marketing management, including:<br><br>The theory, skills and personal attributes it takes to be a successful international marketing practitioner. The latest in international marketing trends and their applications. Developing marketing skills pertinent to leading international business growth. The chance to apply for a ‘professional experience’ opportunity2 and further develop your skills and knowledge with the aim of maximising your employability prospects (see modules for more information).<br><br>1 year full-time