整合刊登位置的数位行销理学硕士

随着越来越多的组织希望以新颖而令人振奋的方式与消费者建立联系，过去十年来，数字营销活动的迅猛增长已经产生了对专业人才的巨大需求，这些专业人员需要具备在这一高度动态和快速发展的行业中所需的技能和知识。本课程提供了有关数字营销的全面知识，并着重强调了在电子营销，社交媒体，分析，消费者心理和数字广告等学科领域将理论应用于实践。它是为在市场营销，媒体，管理和社会科学等领域学习过的毕业生，以及在公共，私营和志愿部门从事市场营销工作的专业人士寻求专业知识和职业发展而设计的。通过对数字营销策略，动态和平台的理解，您将掌
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity. This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development. 15 months full-time (3 months placement)