具有集成的企业和营销传播理学硕士

市场营销传播对于传递有关组织及其产品的清晰，一致和竞争性信息的重要性对于组织成功至关重要。该领域并没有看到营销传播只是在消费者眼中创造了良好的品牌形象，而是见证了人们重新关注传播对多个利益相关者组织（包括其员工和媒体）的影响。在多个领域中，多渠道通信策略的利用正在增长，因此，对在这一令人兴奋的领域具有专业知识的专业人员的需求也在增长。这是由行业专家共同开发的，反映了需要更全面的企业眼光和战略沟通方法的需求，该课程是为具有市场营销，媒体，管理和社会科学背景的新毕业生以及寻求职业发展的从业人员设计的。该课程还
The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders organisations address, including their employees and the media. Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals The course focuses on three strands key to the field, ‘Strategic Analysis and Thinking' enhances understanding of markets, and the application of critical and analytic methods in solving communications problems, ‘Execution' develops skills around writing and presenting communications plans and advertising briefs, and ‘Tools, Media and Settings' contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global. 2 years full-time (12 months placement)