This strategic marketing MSc will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management).<br><br>In today's global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.<br><br>This leading-edge programme is designed to be totally relevant to today's organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.<br><br>Preparation for work<br>All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.<br><br>Duration<br>1 Year<br>2 Years