广告和营销管理（荣誉）文学士学位

卡迪夫大都会艺术学院（荣誉）广告与营销管理学士学位提供了一条明确的途径，成为具有市场营销学士学位的广告专家。该学位是与广告从业者协会（IPA）的课程大纲一起开发的，以确保教学内容与行业期望保持一致。我们所有的市场营销课程均以其职业取向而享誉盛名-成为“市场营销人员”将使您获得成功从事广告和营销职业所需的学术知识和实践技能。新学位将寻求IPA的认证，使学生能够发展技能和能力进行创造性思考，并在现代综合广告活动中采用最新工具。广告在市场营销传播领域继续享有很高的知名度，尤其是在品牌建立活动方面。
The BA (Hons) Advertising and Marketing Management at Cardiff Met is a marketing specialist degree which has been developed in conjunction with the Institute of Practitioners of Advertising (IPA) syllabus ensuring that teaching content is well aligned to industry expectations. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain both the academic knowledge and practical skills needed to gain employment in the advertising and marketing industry.<br><br>The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM Accredited Degree status this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.<br><br>The degree in Advertising and Marketing Management will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.<br><br>This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. Enabling students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate market able to contribute effectively to all elements of marketing. You will be well equipped with a range of practical skills as you will be taught to use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.<br><br>Course Length:<br>Three years full-time.<br>Four years full-time if undertaking year-long industry placement.<br>Four years full-time if undertaking foundation year.<br>Five years full-time if undertaking foundation year and year-long industry placement.