市场营销与活动管理（荣誉）文学士学位

营销是动态的，必不可少的业务功能，提供了市场与战略决策之间的重要联系，而事件管理是一种项目管理，涉及创建，开发和执行各种事件的生产流程。<br> <br>学科，市场营销和事件管理都是动态且快速变化的。事件管理是一种项目管理，涉及创建，开发和执行各种事件的生产过程。在一个数字连接的世界中，营销人员需要比以往任何时候都能够更快地响应业务环境的变化，并与客户沟通并建立关系。<br> <br>在本营销和事件管理课程中，您将发展关键和分析技能以及对营销和事件管理领域理论思维的演变和方向的理解。该课程由市场营销和活动
Our Marketing and Events Management course will help you develop critical and analytical skills. As well as an understanding of the evolution and direction of theoretical thinking in both fields.<br><br>You will develop practical events experience in a range of contexts. And gain the necessary knowledge and skills to fit into any kind of organisation.<br><br>The course focuses on employability so you can consider, map and plan your personal development. And develop practical workplace experience.<br><br>Our teaching staff write leading textbooks on marketing and have considerable experience and links with industry. You'll hear from leading professionals at guest lectures, gaining insight into today's dynamic global marketing and events environment.<br><br>You can opt to take a work placement year in a marketing and/or events management role. You can also take internships or volunteer. And you'll graduate with a sound awareness of your impact on the global marketing and events industries.