应用营销科学理学硕士/研究生文凭/研究生证书

当今的营销环境正在发生变化，因此，营销人员成功所需的技能也在不断变化。营销已成为一门真正的跨学科学科，为了成功，营销人员现在需要理解各种主题，包括战略，心理学，媒体，设计，计算机编程，统计甚至产品设计。消费者每次点击网站或使用会员卡，零售商都会生成数据。但是，除非营销人员理解统计数据和程序设计以帮助他们找到隐藏的含义，否则这些数据将毫无意义。也许，营销人员有一个很棒的主意来重新设计其产品的包装。但是，为了使设计生效，他们需要对消费者心理有很好的了解，以预测消费者将如何与之互动，以及photoshop中的技
The modern day marketing environment is changing and as a result, so are the skills marketers need to succeed. Marketing has become a truly interdisciplinary subject and in order to succeed marketers now need an understanding of topics as diverse as strategy, psychology, media, design, computer programming, statistics and even product design. Every time a consumer clicks on a website or uses a loyalty card retailers generate data. Yet this data will be meaningless unless marketers understand both statistics and programming to help them find the hidden meaning. Or maybe, a marketer has an amazing idea to redesign their product's packaging. However, in order for the design to work, they'll need a good understanding of Consumer Psychology to predict how consumers will interact with it along with skills in photoshop and prototyping to turn their vision into a reality. While the marketing environment has changed, the way we train marketers hasn't. Most marketing degrees are taught by business schools and focus mainly on strategy. However, this course is one of the first truly inter-disciplinary marketing courses, where you'll have the option to study modules from Psychology, Business, Product Design, Media and Engineering, ensuring you have the practical skills you'll need for the modern market place.