This Masters course centers on challenging established notions of engagement and participation in the arts and culture to discover how to lead and manage a more audience-centred approach to arts management and cultural policy. You'll examine how policy makers, cultural organisations, and artists conceptualise the role of audience in contemporary cultures and economies on both a local and global scale. Youll learn how to research arts audiences and evaluate visitor experiences. This will help you develop your professional practice as well as engage your intellectual curiosity. The arts have enormous potential to effect positive change in society. However, participation data has uncovered a lack of diversity in the age, ethnicity, education level and socioeconomic background of audiences in the cultural sector, alongside a decline in overall levels of arts engagement. This sits alongside efforts to address accessibility and structural inequality for both audiences and the creative workforce.<br><br>This course will prepare you for employment in areas such as cultural policy, arts management, arts marketing, audience development, and arts education. Youll gain a variety of in-depth subject knowledge from this course, as well as valuable transferable skills such as project management, audience research, programme design and evaluation, as well as freelance consultancy. Youll develop skills that support work in public policy, community development and visitor experience.