传播学学士-战略传播

在我们的战略传播课程中，您将开发数字和传统传播技能，并学习将其应用到从Web传播到创意作品甚至新闻媒体等各种环境中。您将与真实客户一起在实际广告系列中工作在数字时代建立广泛的专业传播技能，包括创建和制作内容，管理社交媒体以及制定公共关系和传播策略。毕业后，您可以从战略传播，公共关系和专业领域等职业中进行选择社交媒体管理，公共事务，社区关系，媒体联络，卫生传播，公司传播，政府传播，而不是“利润”传播，倡导，利益相关者和社区参与，内容规划和创建，网络，数字和在线传播。
Learn how to use these skills as a strategic communicator and public relations professional with a major in Strategic Communications from Murdoch. People wanting to work in tomorrow's media and communication environment will need technical skills, the ability to think quickly and act professionally. This course will teach you how to communicate and engage with various stakeholders and audiences strategically. Youll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media. Youll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.