传播与媒体学士-商科学士

学习通讯和商务可以使您对商务和商务环境有所了解，包括管理，运营和营销，会计，经济和金融。您将能够研究，计划，执行和管理营销活动，并掌握问题管理，产品宣传，危机沟通和媒体关系方面的技能。<br> <br>传播与媒体学士学位为学生提供了全球传播和媒体行业的坚实基础。该学位的重点是为学生准备在数字和社交媒体，视觉传达设计，新闻，屏幕媒体制作，市场营销，传播和广告方面的全球职业做好准备。学生将在媒体和传播的研究和实践中遇到关键思想，并获得灵活和可转移的技能，这将使他们为与不断变化的全球媒体文化世界进行知情交流做好
Studying communications and commerce provides you with an understanding of the business and commercial environment including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, product publicity, crisis communications, and media relations. <br><br>The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing, communication and advertising. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.<br><br>Today's business environment is dynamic and complex. The Bachelor of Commerce degree provides core skills in many business functions as well as specialist knowledge in a chosen field. Throughout this degree you will have the opportunity to gain practical, real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.