战略传播硕士

战略传播硕士是一个新的研究生学位课程，可提供有关公共传播实践的高级研究。它与在公司，政府，政治，组织或市场传播，广告或公共关系中寻求职业的毕业生以及寻求将其职业晋升至高级水平的传播专业人士有关。本课程包括有关最新问题的理论和实践观点，例如通过道德数据收集和分析，数字媒体传播以及通过研究和评估提供信息的战略传播来了解观众的见解。
The Master of Strategic Communication is designed to respond to industry demand for competent communication professionals with the knowledge and skillset of demonstrating the use of the full spectrum of communication strategies and techniques for problem solving. Using contemporary communication scholarship and industry insights, it is also designed to address the needs of professionals who aspire to begin or develop a communication career with a dedicated role and specific communication expertise in driving strong stakeholder relationships and engagement for better organisational outcomes.<br><br>This course introduces students to practice-oriented knowledge and skills required in the field of communication. It serves as a stepping-stone for students who would like to apply advanced knowledge and skills in developing, implementing, and evaluating innovative and integrated solutions to real-world communication challenges.<br><br>Graduates of this course are equipped to work in roles such as: account executive, senior account executive, brand manager, public relations/communication officer, public relations/communication manager, communication and media advisor, communications and engagement coordinator, content creator, digital ad specialist, social media marketing specialist, publicity coordinator, communication consultant, engagement and awareness manager, program communication and engagement manager, global manager, internal communication manager, marketing communications senior advisor, sustainability engagement manager, governance and engagement manager, senior communications advisor, corporate communications specialist, and PR account director/senior account director.