战略传播研究生文凭

战略传播研究生文凭是一门新的研究生课程，提供有关公共传播实践的高级研究。它与在公司，政府，政治，组织或市场传播，广告或公共关系领域寻求职业的毕业生以及寻求职业发展的传播专业人员有关。本课程包括有关最新问题的理论和实践观点，例如通过道德数据收集和分析，数字媒体传播以及通过研究和评估提供信息的战略传播来了解观众的见解。通过数字化，“大数据”分析，新平台和渠道以及态度和关注点的变化，公共传播的世界正在迅速变化。这些正在导致不断变化的做法和挑战，以及新的道德问题。悉尼科技大学战略传播研究生文凭基于最新研究，由资深
The Graduate Diploma of Strategic Communication provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising or public relations, and for communication professionals seeking to advance their career. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.<br><br>The world of strategic communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels, and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Graduate Diploma of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.<br><br>Graduates of this course are equipped to work in corporate, government, political, organisational or marketing communication, advertising, public relations or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, health, community relations, media relations and public affairs.