战略传播执行硕士

战略传播执行硕士是新的悉尼科技大学研究生学位，为从事公司，政府，组织或市场传播，广告或公共关系工作的传播专业人员提供高级学习。该课程面向拥有至少五年专业公共传播经验和大学学位的申请人开放。学生可以选择公司和市场传播或政府传播流，并且课程最终以与学生感兴趣的领域相关的与实践相关的项目结束。课程内容解决最新问题，例如通过数据分析，数字传播以及通过研究和评估提供信息的战略传播来了解受众。<br> <br>公共传播的世界通过数字化，“大数据”正在迅速变化。分析，新的平台和渠道以及态度和关注点的转变。这些正在导致不
The Executive Master of Strategic Communication provides advanced study for communication professionals working in corporate, government, organisational or marketing communication, advertising, or public relations. The course is open to applicants with a minimum of three years experience in professional public communication and an undergraduate degree. Students can select corporate and marketing communication or government communication streams, and the course culminates with a practice-related project relevant to the student's field of interest. Course content addresses up-to-date issues, such as audience insights, through data analysis, digital communication, and strategic communication informed by research and evaluation.<br><br>The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Executive Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.