战略传播管理硕士

成为受众研究与分析，倡导与说服，公共关系和危机传播方面的专家。战略传播管理硕士由该领域的顶尖学者和实践者共同授课，具有很强的应用重点，与行业中发生的创新紧密相关。利用本地和全球最佳实践，您将具备技巧和知识，以建立有效和符合道德的沟通和利益相关者参与策略，以及在日益全球化的环境中与不同受众进行沟通的专业知识。通过核心单位，您将对大数据的应用及其在确定受众情绪等领域中的作用有深入的了解。您将研究说服力的讲故事和有影响力的策略的影响，并考虑使用传统方法和数字方法的综合媒体活动的有效性。
Establish yourself as a strategic, successful communicator in any industry: corporate, public or not-for-profit. Pursue a career of impact and influence leading effective and empathetic communication strategies that nurture stronger stakeholder relationships. In an age of constant engagement, there is a growing demand for expert communications professionals who can cut through today's crowded communication spaces to inspire innovation, action and change.Monash University's Master of Strategic Communications Management (MSCM) is an industry-responsive degree that moves beyond traditional communication programs to focus on holistic, interdisciplinary approaches that will empower graduates to develop more effective communications cultures in their organisations, drive better outcomes and positively foster public trust and support.<br>Graduates will belong to an impactful, growing community of alumni who are securing mid to senior roles nationally and internationally in non-profit communications and advocacy, government communications, brand and campaign management, corporate communications and public relations. Alumni employers include Headspace, Huawei (China), Monash University, Medibank, and the Department of Jobs, Skills, Industry and Regions (DJSIR) amongst many more.