This professionally orientated MA Media and Communications course is aimed at providing you with the practical and theoretical knowledge to understand and work within the media industry both in the UK and internationally.<br><br>Throughout this course, you will develop the digital and professional skills in audience research, the production of audio-visual media content, and data analytics to successfully execute and evaluate digital communications campaigns.<br><br>You will gain critical skills in qualitative and quantative research methods which will help you to conduct descriptive statistical analysis of your communications and reflect on the critical and ethical concepts of media through different formats.<br><br>In the Autumn semester, you will learn the common conceptual and theoretical understanding of media whilst developing the fundamentals of data analysis, research, and audio-visual media production.<br><br>In the Spring semester, you will expand on your critical and professional skills that will enable you to create purpose-driven communications campaigns and produce compelling narratives across media platforms.<br><br>Finally, you will complete a Major Project which will demonstrate the skills learnt in research, production, and evaluation as you build a professional-standard digital communications campaign and critically reflect the outcome.<br><br>This course will be conducted through seminars and practical workshops where students will be supported to build their abilities to a professional level. Teaching will be led by subject- specialists with input from practitioners offering guest presentations and workshops.