The international media landscape is evolving at an unprecedented pace – driven by advancements in technology, changing consumer habits and an expanding global reach. This holds immense potential for innovation and engagement – and brands, businesses and personalities are investing substantial budgets to push boundaries and stand out from the crowd. To navigate this, the industry is in critical need of media professionals who stay informed and adapt to trends quickly and responsibly.<br><br>Media and communications production, consumption and influence has become intrinsically linked with our personal lives, communities, nations and beyond. The rise of social media and user generated content has given everyone a voice, AI is revolutionising content creation and personalisation, while virtual and augmented reality offer immersive experiences beyond entertainment. However, concerns about data security, privacy, ethics and sustainability must be addressed.<br>On this dynamic course, you’ll explore the opportunities and challenges of the two sectors – looking at theory alongside new insights, techniques and technology. You’ll be exposed to industries beyond PR and advertising, investigating how news agencies, event planners, filmmakers, journalists, influencers and charities tell stories and reach new audiences – and how to use these methods across countries and cultures.<br>Looking at current issues around the world, you'll discover the influence media storytelling has socially and politically – and how people in power use this to their advantage to gain traction and shape perceptions. You’ll develop the skills to monitor and analyse reactions, conduct interviews, perform observations, predict future trends and implement creative strategies to engage audiences while telling stories truthfully across all platforms.<br>You’ll also have opportunities to work collaboratively with real businesses and brands looking for new ideas and talent. Recently, students pitched campaign ideas to influencers, production companies and charities including Football for Peace – conducting their own research, developing 360 campaign plans and applying their skills to real-world scenarios. As a result, all our graduates have successful careers.<br><br>