Employers are looking for people who can think strategically, be creative, communicate strongly, work in teams and problem-solve. Skills you'll be developing when you study our Media and Communication degree. Here, you'll be multi-skilling, working with peers on diverse and exciting projects and adapting to an ever-changing media world. Students acquire knowledge about the cultural impact of the media and gain critical insights to make a meaningful contribution to the local and global communication industries and wider society. We encourage flexibility, so you can specialise in Advertising, Broadcasting and Digital Journalism, Media and Cultural Studies, Public Relations, Photomedia or Screen Production. Or maybe two of these areas. Or pair one with a major from Arts or Design. It's your journey, so choose where you want to go Whatever your chosen path, you can expect to be guided by highly qualified staff, including award-winning practitioners, teachers, and world standard cultural studies academics. You'll have opportunities for placements and real-world projects, thanks to our strong links with industry. And the students you meet and work with at ECU will probably become industry colleagues of the future.<br><br>Provides a strong theoretical and analytical foundation, the opportunity to take electives in areas that will enhance the student's specialisation, and an intensive production program in a variety of formats and genres. These include film and multicam drama, documentary and client-based productions including music videos and television commercials. Students also develop skills in digital production and post-production techniques as well as associated web-based content. The major makes significant use of its strong links to industry and the professional community to engage with and mentor students. Many professional and community partnerships have been established to ensure students, academics and members of the industry work together to share ideas, knowledge and expertise, and collaborate on the industry-focused projects that form a significant component of the teaching program. Components are delivered in cooperation with the Western Australian Academy of Performing Arts.