This Media and Public Relations master's combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues. This master's in media and PR is suitable for: students who have some PR knowledge through their undergraduate studies or voluntary work and PR professionals wishing to develop their academic knowledge and research methods. Teaching draws on current research carried out by specialists in media, communication and cultural studies. Through the course you'll gain: a critical understanding of media, culture and society, knowledge to theorise and analyse media and public relations, knowledge of media law and public relations regulations in a transnational context and an understanding of the strengths and weaknesses of different types of data dissemination. You'll also develop valuable professional skills, such as: analytical and critical skills to assess and conduct research in the field of media and PR, the ability to deliver and evaluate a PR event in the public, private and voluntary sectors, skills to set up a campaign network and deliver PR campaign messages and skills to produce effective press releases.