MA全球媒体管理

在MA Global Media Management上，您将探索商业，慈善机构和激进组织所采用的交流策略和技术，研究创意的发展方式，以及受众和用户如何回应创意或制作自己的媒体材料。互联网，社交网络和移动媒体正在改变新闻，娱乐和通讯的生产和消费方式。该学位将使您对这些变化的技术，社会，文化和政治影响以及与之互动并塑造它们的技能有批判性的了解。涵盖从游戏化到公民新闻业的当代主题，您将了解组织的传播策略和管理实践，重点是想法的发展方式以及受众和用户对它们的反应。通过世界一流的研究获悉，并在创意艺术学校的环境中
Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management youll learn how to analyse this fast-changing landscape - and influence its development. Youll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries. Discover the social, cultural, political and technological impact of the changes brought about by digital media. On this MA course you'll develop in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media. Real-life case studies will help you examine organisations communications strategies, learning how ideas are developed and how users respond to them. Youll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism. The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.