全球媒体管理-MA

MA全球媒体管理旨在满足日益增长的对在媒体领域工作的聪明，创新思想家的需求。该课程是在媒体领域发展的理想途径，还将为以前在媒体，文化和创意产业方面获得学位的学生提供进一步提高专业水平的机会。MA全球媒体管理旨在满足日益增长的对在媒体领域工作的聪明，创新思想家的需求。该课程是在媒体领域发展的理想途径，还将为以前在媒体，文化和创意产业方面获得学位的学生提供进一步提高专业水平的机会。
The MA Global Media Management is designed to meet the growing demand for intelligent, innovative thinkers to work within the media sector. This programme is the ideal way to progress in a career in the media sector, and will also offer students that have previously studied degrees in media, culture and the creative industries the chance to advance their specialism further. The MA Global Media Management is designed to meet the growing demand for intelligent, innovative thinkers to work within the media sector. This programme is the ideal way to progress in a career in the media sector, and will also offer students that have previously studied degrees in media, culture and the creative industries the chance to advance their specialism further. You will learn about global business strategy and leadership and how this can advance the interests of media brands, reflecting on innovation and entrepreneurship challenges, which are emerging as significantly important skills for media managers all over the world. The programme is global in its outlook and reflects business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students. The MA Global Media Management is based on the philosophy that management education should provide a thorough grounding in the disciplines related to the functional aspects of management, and the interaction with contextual forces that impact on organisations. This knowledge and understanding is then further contextualised to provide integrative strategic themes. The impact of globalisation on business in all disciplines is a coherent theme throughout the programme.