This exciting multidisciplinary Master's course is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity, design practices and entrepreneurship with the user in mind.The Interactive Media Practice MA places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive XR, next-generation advertising reality systems, to powerful eMarketing and entrepreneurship through innovation protocol and Digital Transformation.The course embraces a hackathon culture with specialist labs that boast newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will work on industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects that are commercially viable and can quickly gain industry recognition, and also contribute to students’ portfolios.You’ll examine the communication of ideas in a networked world through our entrepreneurship incubator programme and consider the many impacts of digital media in everyday life for commercial trajectories through practice-based projects.Using the leading industry software, you'll be involved in designing and making interactive digital media content for delivery over the Internet, on tablets and mobile devices and for installations to designing compelling user interfaces creating a great user experience. This also extends to the development towards creating content for new emerging environments.The Interactive Media Practice MA will prepare you for the sector by leveraging and integrating the fine blend between creativity and technical capacities. You'll also benefit from having access to a range of highly regarded industry practitioners who will offer you exceptional insight and working knowledge within the field, both challenging and encouraging your technical and creative flair. On this Master's course, you’ll move towards developing commercial-level interactive media and digital content production skills.You’ll be encouraged to work with technology experimentally in a creative way, collaboratively, and to apply emerging and existing technology in new and innovative ways via research-informed practice. You'll also have hands-on experience creating content formobile technologies, wearables, XR and content-rich media websites, RCS Messaging, ChatBot, web production, and UX design, with the user in mind.The course will also prepare and enhance your ability to produce interactive media, methodologies and production workflows, supported by a robust understanding of the technologies and theories involved.This Master's offers an ideal underpinning for those seeking employment in the digital media industries, which increasingly require people who work with technology from a creative perspective, or those seeking to solve a problem through introducing a new digital intervention. This is the course that will create the next generation of interactive media talent who are both enterprising and creative.Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.