未来媒体-理学硕士

MA和MSc未来媒体：专业课程将专业代理实践与最新行业见解和权威性学术方法完美地结合在一起。对于我们的毕业生而言，这是一个成功的秘诀和成功的途径：我们的课程可确保您获得现实世界的经验和知识，以便您毕业时能够“随时准备”。在计划的这一年中，您将与领先的数字代理商一起计划数字营销和广告活动，与享有盛誉的客户一起开发品牌和产品促销活动，与屡获殊荣的行业专家一起制作移动，社交和虚拟内容，并建立新的用户旅程拥有新兴技术和最新资源。在头九个月中，您每周将在伯明翰市大学新技术学院耗资3,100万英镑的Curzon B楼
Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the programme, you'll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.<br>You'll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MA students tend to choose broad, strategic and creative roles while MSc students often prefer tactical, planning and analytics roles. Either way, we'll give you the tools you need to realise your ambitions.<br><br>The Future Media course directly answers the industry call for ''T-skilled'' workers in the creative media industry, (Skillset. Strategic Skills Assessment for the Creative Media IndustryLondon. 2009: 20). Here professional employability is defined by proficiency across disciplines and specialist expertise within them.<br><br>Typically, Future Media graduates at work are delivering multichannel digital campaigns for their clients but their choice of MA or MSc award instruction, Final Major Project and continuing professional development plans direct them towards specialist ends of the marketing spectrum:<br>MSc graduates incline towards ‘planning' roles, (the experience space around product positioning and consumer journeys), and are frequently employed as online customer experience managers in optimising accounts, performance marketing, search engine marketing and website auditing.<br>MA graduates tend to choose ‘strategic' roles, (the values space around brand strategy and consumer insight), and are frequently employed in client liaison as account managers, brand strategists, creative producers, content curators and marketing campaign development.