数字媒体管理（MA）

MA数字媒体管理提供了在当今和未来的数字环境中取得成功所需的技术和概念框架。该课程是英国仅有的将专业发展和技术技能与学术严谨和学术考虑相结合的硕士学位。该计划的理念是，数字媒体的创新设计和管理必须与对数字媒体的批判性思维齐头并进。MA数字媒体管理专门处理与数字媒体项目的开发，组织和营销有关的管理问题。
Our MA Digital Media Management is a highly innovative degree providing you with analytical and practical training in digital entrepreneurship, project development and creative online branding and marketing. Why choose this course This course is taught by world-leading academics and highly experienced digital industry professionals and is designed to equip you with the skills and knowledge most sought after in this area by global companies and organisations. It offers you the opportunity to acquire practical skills in project management, strategic planning and intellectual property at the same time as sparking your creativity through digital branding, interactive storytelling, content production and visual creation. You will have the chance to develop a strong professional network, define your own roadmap, strategy and vision for social media and other digital products and bring your digital portfolio to life. What you will learn On this digital media management course you will explore the complexity of digital media and its social and cultural context, as well as the broader effects of changes in the industry. You will research new digital media trends and identify new tools, platforms and capabilities to help you realise your online marketing strategies, content production and branding initiatives. Together, we will discuss relevant theoretical and critical knowledge about management frameworks, marketing research and digital media. From this important information, we will devise new digital strategies that are creative and innovative on a global scale. How you will learn This course is available to study full- or part-time. It has an evening timetable with classes taking place in the evening. Some modules also have occasional classes on Saturday. These classes consist of formal lectures, seminars and practical workshops for hands-on experience. This course also hosts a large number of guest lecturers, keen to share their experience and insights, who are industry experts working in such fields as creative advertising and marketing, consumer goods, the charity sector, and fashion and luxury brands. This course focuses on digital media management, but we also offer two interlinked MA Digital Media courses, one which focuses on culture and one which focuses on design aspects. This means that you can tailor your degree to your career goals broadening your skills further with option modules from one of the other course aspects. We also offer this course as a Postgraduate Certificate. For the Certificate, you study fewer modules and do not complete a final project. On successful completion of the Certificate, you can progress on to the Master’s course.