The rapid development of the Internet, social networks and mobile media is transforming the way we deliver news, entertainment and communications to audiences worldwide. A blend of theory and practice, this course will deepen your understanding of the technical, cultural and commercial implications of these changes. Giving you direct experience of planning and preparing creative projects, drawing on our extensive research and consultancy, youll develop the specialist knowledge of media production and management skills needed to manage creative activities and enterprises innovatively and effectively. Many of our graduates have gone onto work for top media and entertainment companies.<br>The creative industries are now well-established as one of the fastest-growing and increasingly important sectors of the world economy, generating some 2,250 billion in revenues and representing 3% of world GDP, according to 2020 figures from Ernst & Young. Yet to manage creative activities and enterprises successfully requires both creative expertise and business acumen.<br><br>Combining media, cultural, management and business studies, our course provides a unique insight into global media and culture from both a corporate and creative perspective. Delivered jointly by the School of Humanities and Keele Business School, it considers production, distribution, marketing, consumption and regulation across a broad spectrum of creative industries, from advertising and publishing to art, fashion, music, film and TV.<br><br>Our practical approach means that youll learn about relevant theories, principles and concepts in real-world contexts and actively apply them whether designing a communications campaign from a client brief for D&AD's New Blood Awards or undertaking a live consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction.<br><br>Youll benefit from our close links with a wide range of local arts and cultural organisations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political and corporate attitudes to media, entertainment and culture have changed over time and how form, content and distribution has been affected as a result.<br><br>Applicable to activities which range from managing popular brands or copyright to acting as an agent for individual talent, specific publications or entertainment ventures, youll learn how to promote and control media within a turbulent economic, rapidly-developing environment. Well identify successful proactive management approaches, drawing on real-life examples including guest lectures from leaders, effective tools for solving leadership dilemmas and live industry case studies.<br><br>At the same time, youll gain hands-on experience in our state-of-the-art Media Building, using industry-standard software and equipment to develop the creative skills and practices required for digital media and cultural production.<br><br>Youll also be studying at a university where you can immerse yourself in a wide range of creative and cultural events and societies, courtesy of ArtsKeele, giving you access to valuable networks of professional contacts.