整合营销传播硕士

增加您在营销，传播，公关，广告或品牌推广方面的职业选择。利用您的新知识和新技能对您的组织产生积极的影响，或者建立自己的代理机构或咨询公司。本课程适用于那些希望在营销管理，营销和传播，品牌，整合营销，公关或广告领域工作或发展职业的人。该课程提供了创新的学生体验，将三个学科领域的理论与实践联系起来并加以整合。您将有机会参与和研究当代实践，并研究集成营销传播中的理论发展和最新思维。研究的领域将包括综合营销传播的理论，管理和实施，传播创造力和战略，营销和受众研究与分析，传播和连通性以及传播组合，包括公关，广告和数
Boost your career options in marketing, communications, PR, advertising or branding. Use your new knowledge and skills to make a positive difference to your organisation or set up your own agency or consultancy firm. This course is for those that wish to work or develop their careers in marketing management, marketing and communications, branding, integrated marketing, PR or advertising. The course delivers an innovative student experience that links and integrates theory and practice in three disciplinary areas. You will have the opportunity to engage and study contemporary practice and examine the theoretical developments and latest thinking in integrated marketing communications. Areas studied will include the theory, management and implementation of integrated marketing communications, communications creativity and strategies, marketing and audience studies and analyses, communications and connectivity and the communications mix including PR, advertising and digital plus a major project.