传播学士学位（数字和社交媒体）国际研究文学士学位

迅速发展的数字通信行业需要技术素养，文化底蕴，创新和机智的从业者。该学位向学生介绍有关社交媒体在日常生活中的作用的主要辩论，并致力于通过使用数字和社交媒体开发针对问题的创新和分析解决方案。它还为学生提供社交媒体管理，用户体验和用户界面设计以及数字营销方面的实践技能。该学位将专业学位与沉浸于另一种语言和文化相结合，从而增强了专业培训和职业选择。该组合课程旨在通过扩大对另一种语言和文化的认识和理解来提高数字和社交媒体学位的价值。
One of the first communication courses to focus on social media and digital technologies, the Bachelor of Communication (Digital and Social Media) at UTS ensures students become capable practitioners of the modern formats of digital communication. This rapidly evolving industry requires workers to be technologically literate, culturally aware, and innovative, with an ability to analyse and develop solutions to problems using digital media technologies. In the course, students are introduced to key debates around the role of social media as a communication tool, and its prevalence in day-to-day affairs. They also develop transferable, practical skills in social media management, user experience (UX) and user interface design (UI), and data visualisation and analysis.<br><br>This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.<br><br>Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students will have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.<br><br>Careers<br>To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.<br><br>Careers in the growth area of digital and social media are far-reaching and present in many industries, from small businesses to large corporations, in both freelance and in-house digital marketing departments. Job options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, digital marketing specialist, policy analyst, communications officer, and more.