传播学士学位（公共传播）创新情报与创新学士学位

本课程将理论与实践相结合的方法，培养了道德，有效的传播专业人员。该课程为学生提供有关公共传播过程和行业及其社会，经济和政治背景的跨学科知识，并具有在公共关系或广告方面的专门知识。采取跨学科方法，创新智能与创新学士学位利用来自不同领域的多种视角，整合了一系列行业经验，现实世界的项目和自我提出的建议，为毕业生提供了解决棘手的问题，复杂的挑战和未开发的机会的机会。当今世界。
The Bachelor of Communication (Strategic Communication) at UTS will develop students skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as Public Communication, the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries from environmental to music to banking organisations within the social, economic and political contexts in which they operate.<br><br>Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.<br><br>Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.