Dedicated to developing skilled practitioners for the creative events industry, this taught programme gives you the knowledge and technical skills to meet the challenges of a rapidly changing and expanding field.As the events industry continues to expand, the demand for the experience is growing. It is a global industry encompassing a vast range of event and experience typologies, from the mega event to the intimate bespoke experience, live events and performances to virtual reality and mixed reality experiences. Consumers are encouraged to be part of a brand community and the product is no longer enough.We consider what forms of experiences can be created or contested in a mediatised society, when the roles of consumer and producer are no longer clearly defined and everyone with a smart phone is potentially an active agent. <br><br>Produce specialist designers with knowledge and skills in advanced practice-based research in the delivery of immersive environments and experiences for brand development, experiential marketing strategies, digital landscapes and narrative environments such as museums and visitor attractions.Develop work through individual enquiry as well as sharing and critiquing ideas drawing on staff research activity and expertise in various areas of design, digital technologies and performance work.Provide students with the opportunity to develop and design their own forms of audio-visual, spatial and performance work within the wider contemporary context, addressing recent histories, key concepts and aesthetics in the field.Provide a multi-disciplinary environment that fosters high quality collaborative and interdisciplinary work with external creative agencies and organisations, nationally and internationally (predominantly within the digital realm).Enhance student employability and the University's impact and engagement with the creative industries by equipping students with the learning and technical skills and abilities to meet the challenges of a rapidly changing and expanding field.