MA用户体验设计

我们的用户体验设计MA计划旨在帮助您培养对交互和用户体验设计中重大问题的批判意识。<br>我们的用户体验设计MA旨在帮助您提高作为行业内以用户为中心的设计师的效率。用户体验设计程序的内容使您能够在从事各种项目的同时，在用户体验的创意和分析方面发展自己的技能和能力。您将开发的关键技能包括用户体验设计原则和实践，定性和定量设计研究方法，基于交互式屏幕的原型制作，交互设计，可用性测试，服务和社交设计，团队合作和项目管理。
Our User Experience and Service Design programme is offered as either an MA or an MSc – you can choose. This advanced degree will develop your knowledge, skills and practice in Experience (UX) Design, Service Design and Interaction Design. Our modules will teach you how to (1) undertake user research, (2) identify opportunities for creating great user experiences and (3) design transformative productsservices. You will also work with industry clients and develop material for your portfolio. The MAMSc User Experience and Service Design equips students to become human-centred designers within the industry and empowers them to design socially and environmentally responsible products and services. The programme's content will enable you to develop your skills and competencies in both the creative and analytical aspects of UX whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic worldview, and use the opportunities presented by new technologies such as artificial intelligence (AI) and extended reality (XR) to design compelling product and service experiences. You will develop key skills in user experience design principles and practice, including design research methods, systems thinking, service design, interactive prototyping, video prototyping, experience prototyping, interaction design, social design, storytelling, teamwork, and project management. You will further develop your UX research and design practice skills within an evidence-based major project. The MAMSc in User Experience and Service Design is offered alongside a parallel MScMA in User Experience Design programme. The User Experience and Service Design program specifically includes Systems Thinking and Service Design, so it has a broad worldview of user experience design. The parallel User Experience Design programme includes Usability and a range of optional specialisms instead of Service Design. Both programmes can be completed as either an MSc or MA at your choice. Doing a programme as an MA means you will be creative and big thinking. If you do this programme as an MSc, you will focus more on empirical investigation and data analysis.