时装营销管理文学学士（荣誉学位）

卡迪夫大都会艺术学院（荣誉）时装营销管理学士学位课程是时装，市场营销和管理学的独特融合，适合希望在充满活力的全球时装业中谋职的个人。营销是一项至关重要的业务功能，可能是决定业务的获利能力和成功的最重要组成部分。如果您想学习营销和管理原则在时尚环境中的工作方式，并为您从事时尚行业的各种潜在职业做好准备，则该课程非常理想。您将与时装设计（荣誉）文学士学位课程的学生共享项目，以最大程度地享受时尚体验，使您了解设计过程以及从草图到车间的时尚服装的关键路径。您将深入了解时尚消费者的需求和欲望，了解品牌营销在时尚中的
The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give you an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion preparing you for a range of potential careers within fashion business.<br><br>The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM Accredited Degree status this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.<br><br>You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.<br><br>You will explore fashion journalism and creative direction, understand trend forecasting and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.<br><br>In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits. <br><br>The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a think tank of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry. <br><br>This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge with transferrable skills relevant to many roles within the fashion industry.<br><br>Course Length:<br>Three years full-time.<br>Four years full-time if undertaking year-long industry placement.<br>Four years full-time if undertaking foundation year.<br>Five years full-time if undertaking foundation year and year-long industry placement.