时尚购买和品牌管理（荣誉）文学士学位

卡迪夫大都会艺术学院（荣誉）时装购买和品牌管理学士学位是为希望在动态时装行业的购买，趋势预测，商品销售和品牌管理职能领域发展职业的学生而设计的。该学位将加的夫管理学院的专长与时装课程的创意要素相结合。该学位是与英国特许营销学院（CIM）共同开发的，以确保教学内容符合行业期望。该课程已被授予CIM“研究生门户”状态-该认证为我们的学生提供了获得专业营销CIM证书和专业营销资格文凭的机会。我们所有的时装商业课程都以其职业定位而闻名，这意味着您将获得成功的品牌和/或购买职业所需的学术知识和实践技能。该学位旨在帮
The BA (Hons) Fashion Buying and Brand Management degree at Cardiff Met is designed for students wishing to develop a career within the buying, trend forecasting, merchandising and brand management functions of the dynamic fashion industry. The degree combines the specialisms of Cardiff School of Management, with the creative elements of a fashion programme.<br><br>The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM Accredited Degree status this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.<br><br>All of our fashion business courses have a renowned reputation for their vocational orientation meaning you will gain the academic knowledge and practical skills needed to succeed in a branding and/or buying career. <br><br>The degree has been designed to enable students to develop the skills and ability to think creatively and strategically focusing on essential topic areas such as market research, trend forecasting, product development, garment sourcing, finance, account management, brand development and supply chain management. There is also a strong focus on innovation and future issues facing the global fashion industry. <br><br>This course offers an emphasis on the professional management of brands at all levels, from value fashion, independent labels to sustainable brands and international luxury brands, along with creation of brands in a global fashion marketplace. Creativity is a highly valued attribute in the fashion industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials and range plans. Having a strong brand is invaluable in the modern fashion market as it guides customers understanding of the business and provides a point of authenticity and personality. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools.<br><br>Course Length:<br>Three years full-time.<br>Four years full-time if undertaking year-long industry placement.<br>Four years full-time if undertaking foundation year.<br>Five years full-time if undertaking foundation year and year-long industry placement.