商业MSc / PGDip / PGCert的消费者心理学

这一令人振奋的新学科利用心理学的洞察力和研究成果，将其应用于市场参与者面临的问题，帮助他们做出更好的决策。例如，如果一个品牌正在开发新的广告，则必须引起消费者的注意。它不仅应引起注意，而且营销人员将要确保消费者了解目标信息-心理学家可以帮助实现这一目标。一百多年来，心理学家研究的概念包括：注意力，知觉，决策学习和动机等。传统上，这些都是在基于实验室的系统中进行研究的，与市场营销的相关性是显而易见的。通过运用学习心理学产生的原理以及我们对视觉系统工作原理的了解，心理学家能够开发出更能引起人们注意并更容易被人
This exciting new discipline uses psychological insight and research and applies it to the problems facing markeeters, helping them make better decisions. For example, if a brand is developing a new advertisement, it is essential that it grabs consumers' attention. Not only should it grab attention, but marketeers will want to ensure that consumers learn the targeted message - and psychologists can help achieve this. For over a hundred years psychologists have studied concepts including: attention, perception, decision-making learning and motivation to name a few. While these have traditionally been studied in a laboratory based system, the relevance to marketing is obvious. By applying principles generated from learning psychology and our knowledge of how the visual system works, psychologists are able to develop advertisements that are more effective at capturing attention and more likely to be remembered.This exciting new course will focus on the latest theoretical developments and explain how science is influencing: advertising, branding, consumer decision-making, merchandising, packaging store design and more. This course is perfect for any graduate wishing to start, or further develop a career in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields.