The MSc Marketing & Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour. You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.<br>The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.<br>You will develop the skills necessary to conduct independent research and to understand:<br><br>the psychological and cultural processes underlying consumer behaviour<br>the psychology of consumer preferences and choices<br>psychological theories of attitude change, persuasion, and influence<br>the psychology and strategy of branding<br>how to create and sustain customer experience<br>behavioural economics (including the psychology of pricing)<br>the psychological impact of various types of media and advertising<br>The MSc Marketing & Consumer Behaviour contributes to and strengthens Goldsmiths reputation as being one of the premier institutions of its kind in the United Kingdom.