Industrial design is a strategic problem-solving process applicable to products, systems, services, and experiences that results in innovation, business success, and a better quality of life. Students build their skills of form giving, sketching, ideation, prototyping, modeling, and research during the learning process.<br><br>Purdue Industrial Design is a professional program with over 90% of our graduates working as industrial designers. Past graduates have worked for Fortune 500 companies such as Nike, Microsoft, Whirlpool, and Mercedes Benz. Other graduates have worked for design consultancies such as IDEO, SMART Design, and ZIBA.<br><br>The undergraduate program is a four-year degree with an emphasis in form giving for manufactured goods. Students graduate with the ability to be innovative problem solvers and create aesthetically appropriate forms that can be manufactured by industry. The first year is focused on learning basic design skills through a series of design problems that the student must solve. These abstract problems focus the students attention on traditional visual form and shape development, additionally, they learn both by hand and computer skills. The second year includes courses and projects that emphasis learning to give form to products within a variety of manufacturing techniques. Students experience hands on in the shop, as well as, virtually with the computer and rapid prototyping. In the third year, students are introduced to a variety of corporate sponsored projects as well as design competitions. In these projects, students must solve functional and technical requirements of the company along with aesthetic and psychological need/wants of the intended users. The senior year is a combination of corporate sponsored projects, learning design leadership skills, and a personally selected thesis project. Students also apply research methodologies, introduced the year before, into their design projects.