工商管理硕士-市场营销

成为全日制或非全日制研究生的学生，并攻读一般MBA学位，专注于可持续业务或在以下领域之一中选择重点领域：过渡MBA学生必须修读六门必修课程，以及如果成绩令人满意，这些课程可计入MBA课程。在完成必修课程并在一年内达到Bridge MBA要求后，该学生将被正式录取为MBA课程。决策科学/运营研究，金融，全球业务和创新，医疗保健管理，酒店和旅游管理（HTM），信息系统，领导力，市场营销，可持续发展MBA集中，新兴市场和发展中市场的战略领导力。营销是负责吸引，保留和发展客户的业务职能。为了有效地做到这一点，营销
Become a full-time or part-time graduate business student and pursue your general MBA degree, a concentration in sustainable business, or choose an area of emphasis in one of the following fields: Bridge MBA students are required to take six prerequisite courses, and these courses can be counted towards the MBA Program if the grades are satisfactory. After completing the prerequisite courses and meeting the Bridge MBA requirements within one year, the student will be formally admitted to the MBA Program. Decision Sciences/Operations Research, Finance, Global Business and Innovation, Healthcare Administration, Hospitality and Tourism Management (HTM), Information Systems, Leadership, Marketing, MBA Concentration in Sustainable Business,, Strategic Leadership in Emerging and Developing Markets. Marketing is the business function tasked with attracting, retaining and growing customers. To do this effectively, marketers need to research customer needs, target the right customers, and then offer them value with the right combination of product, price, place and promotion.