战略管理理学学士

策略专业的学生学习并应用了几种关键的策略框架和分析技术。策略教会学生结构化的问题解决能力和逻辑方法，以批判性地分析业务场景并在专业演示中解释其发现和建议。案例方法教学以及与实际公司的项目，用于使学生接触现实世界的问题并获得专业经验。具体来说，学生将学习有关竞争者，客户，供应商，经济状况，行业结构，人口统计学，社会趋势，技术变革等方面的行业分析。学生还将学习如何分析竞争性公司的资源和能力。上下文。竞争动态，包括博弈论，也将深入探讨公司战略，而公司战略则侧重于企业发展问题，例如多元化和垂直整合，并购和战略联盟
Strategy students learn and apply several key strategy frameworks and analytic techniques. Strategy teaches students structured problem-solving skills and methods of logic to critically analyze business scenarios and to explain their findings and recommendations in professional presentations. Case-method teaching, as well as projects with actual companies, are used to expose students to real-world issues and gain professional experience. <br><br>Specifically, students will learn about industry analysis with special focus on competitors, customers, suppliers, economic conditions, industry structure, demographics, social trends, technological change, etc. Students will also learn how to analyze the resources and capabilities of companies in a competitive context. Competitive dynamics, including game theory, will also be covered in depth as well as corporate strategy, which focuses on firm growth issues such as diversification and vertical integration, mergers and acquisitions, and strategic alliances.