管理与营销理学学士

了解组织如何在当今的全球商业环境中运作。将您精通业务，沟通，团队合作，解决问题和批判性思维的技能相结合，可以成为有前途的业务领导者。在“圣心”学习管理时，您将了解外部业务环境的复杂性以及这如何影响组织的内部活动。通过该计划，您将学习一系列的商业学科，包括会计，经济学，金融，法律，市场营销，管理信息系统和运营管理，探索管理理论和当前的商业惯例，关注个人道德责任和企业社会责任，学习如何战略性地组合可用资源以实现组织的任务和目标，建立管理角色所需的特定沟通，团队合作，领导能力，批判性思维和解决问题的技能。
Experience the specialized marketing courses and generalized business courses you need to gain a well-rounded perspective on both marketing and business. As a Marketing major, you will learn to effectively and efficiently market products and services to consumers and clients worldwide, study global markets and learn to develop global marketing plans, and develop the skills to assume multiple roles in a complex international business environment. In the Bachelor of Marketing program, you will also:. Understand the evolution of the marketing discipline and how marketing has contributed to political, economic, and legal aspects of business. Learn to access, evaluate, and organize information for decision-making. Develop technology-related skills, and understand the impact and opportunities technology offers. Understand and contribute to ethical decision-making, standards, and conduct. Understand varying perspectives and cultures. Examine the benefits and consequences of marketing activities. Gain real-world experience in a unique internship program that emphasizes job search, interviewing, and career assessment skills alongside experience in the field