酒店和旅游管理理学学士-市场营销和收入管理

市场营销和收入管理集中度为学生提供了酒店业务营销功能的深入知识。营销和品牌角色的专业人员进行市场研究，监督多媒体广告活动，并与外部机构，促销代表和企业高管进行咨询。收入管理是指优化和最大化业务收入的策略和过程。根据每日，每周和每月的报告，收入经理可以预测需求并制定定价决策。换句话说，它们可能在需求旺盛时提高价格，并可能在需求低迷时提供促销。他们在每个报告期末分析竞争并进行绩效评估。收入经理还监督与分销渠道（例如在线旅行社）的合作伙伴关系。
The marketing and revenue management concentration provides students with in-depth knowledge of the marketing functions of hospitality businesses. Professionals in marketing and branding roles conduct market research, oversee multimedia advertising campaigns, and consult with outside agencies, promotional representatives and corporate executives.Revenue management refers to the strategies and processes that optimize and maximize the business's revenues. On the basis of daily, weekly and monthly reports, revenue managers make predictions of demand, and make pricing decisions. In other words, they may raise prices in times of high demand, and may offer promotions when demand is slow. They analyze the competition and produce performance reviews at the end of each reporting period. Revenue managers also oversee partnerships with distribution channels such as online travel agencies.