工商管理硕士-一年（产品和品牌管理）

Goizueta MBA课程是唯一的前20名MBA课程，在动态的全球城市中提供世界一流的学者和按设计的小班授课。获得国际认可的MBA学位，并获得高质量的个性化反馈以及对财富500强企业和新兴企业的访问权。我们全面的一年制MBA课程可在12个月内提供完整的MBA学术经验以及关键的解决问题的技能。通过以客户为中心的项目，动手的领导力培训以及身临其境的全球影响力，您可以根据自己的专业和个人目标定制学习经历。<br> <br>营销会影响每个消费者的购买决定，并且营销背景会提供必要的技能，以明智地花费金钱和目标受众
The Goizueta MBA is the only top-20 MBA program offering world-class academics and small-by-design classes delivered in a dynamic, global city. Earn an internationally-recognized MBA and receive high-quality, personalized feedback plus access to Fortune 500s and emerging businesses alike. Our comprehensive One-Year MBA curriculum provides a full MBA academic experience plus critical problem-solving skills-all in 12 months. Through client-focused projects, hands-on leadership training, and immersive global exposure, you'll customize an academic experience aligned to your professional and personal goals. <br><br> Marketing affects every consumer purchasing decision, and a marketing background provides skills necessary to spend dollars and target audiences wisely. Goizueta's marketing faculty places a strong emphasis on marketing strategy with faculty research revolving around making rigorous conceptual and theoretical advances and empirically testing theories in the strategy area. All Goizueta marketing courses contain experiential learning exercises, including several lab courses that revolve around strategic marketing projects with outside firms. Goizueta is a leader among business schools in this real-world learning style. Several of our faculty members have received best paper awards for research published in the Journal of Marketing, the oldest and most cited scholarly journal, focusing on topics such as market structure, marketing strategy, and evolution of customer preference.