数字营销理学硕士

理学硕士数字营销学位是在米德尔塞克斯大学的商学院营销，品牌和旅游学系内教授的。这是一个令人兴奋的计划，它将使学生有机会在一个既定又严格的知识背景和框架下探索数字营销理论和工具。它将提供成为专业数字营销人员所需的各种知识，能力和技能。为了响应当今世界上数字营销专业人员的需求，理学硕士课程将概念和理论思维结合在一起，并有机会发展实际见解和应用。本课程提供了有关数字营销的全面知识，并着重强调了在电子营销，社交媒体，分析，消费者心理和数字广告等学科领域将理论应用于实践。它是为在市场营销，媒体，管理和社会科学等领域
The MSc Digital Marketing and Analytics programme develops forward-thinking, data-driven marketing professionals capable of leveraging emerging technologies, AI, and advanced analytics to drive customer engagement and business growth. The programme integrates cutting-edge digital marketing practices with strategic decision-making, analytics, and performance measurement, equipping students with the expertise to design, implement, and optimise marketing campaigns in an increasingly digital and global landscape. With a strong experiential learning approach, students will engage with live industry projects, simulations, and real-world applications, ensuring they develop both the technical proficiency and strategic agility required in today’s digital economy. The programme fosters expertise in digital strategy, customer experience and UX design, AI-powered marketing, immersive branding, and global marketing management, alongside advanced capabilities in marketing analytics, predictive modelling, and data visualisation. The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience.