Today's businesses collect an incredible amount of data from nearly every customer touch point, from point-of-sale transactions, customer service interactions, social media feedback, search engine entries, market research activities, sales data, demographic information, and more. As of now, only a tiny portion of this data is analyzed. By getting a business analytics master's degree, you will become skilled in using big data to create powerful solutions to help companies increase sales, reach new customers, develop new products, enhance customer experiences, and more. You will acquire a broad and in-depth training in multiple disciplines related to business analytics, including management information systems (MIS), marketing, accounting, finance, management, and engineering. The program prepares you to enter one of today's top business careers. The business analytics program is career-focused. It was developed in conjunction with top employers, such as Intuit, Excellus, and PriceWaterhouse, with a curriculum designed to help students understand and connect contemporary analytics technologies with today's business practices. Students are prepared for positions in such areas as marketing research, analytics, and consulting, digital analytics, web intelligence and analytics, accounting and financial analytics and risk management, supply chain analytics, customer analytics, and consulting.