理学硕士（技术创新）

该技术创新硕士课程是为期一年的全日制企业家发展计划，旨在填补小型和大型公司确定的企业家精神/企业内企业家精神/创新技能方面的空白，致力于探索解决方案的商业潜力，以解决已确定的行业需求广泛的领域。本课程的目的是教人们如何识别商业需求，以高级解决方案的形式响应需求，测试该解决方案的可行性，开发商业场所并在现有的范围内创建公司或新的业务部门公司，特别关注可以扩大规模的创新驱动型企业。我们选择了麻省理工学院成功的“纪律创业24步”流程作为我们方法的基础。该课程将包括市场分析，技术可行性评估，竞争地位，团队建设，产
This MSc in TechInnovation course is a one-year full-time entrepreneurship development programme that aims to fill the gap in terms of entrepreneurship/intrapreneurship/innovation skills identified by small and large companies focused on exploring the commercial potential of solutions to identified industry needs across a wide range of domains. The aim of this course is to teach people how identify commercial needs, respond to the need in the form of a high level solution, test the viability of that solution, develop a commercial repose and create a company or a new business unit within an existing company, with a particular focus on innovation-driven enterprises that can scale up. We have chosen the successful Disciplined Entrepreneurship 24-step process from MIT as the basis for our approach. The course will include working through issues of market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, sales channel analysis, and with a strong emphasis on the entrepreneur/intrapreneur as a salesperson. Business plans will be developed based on the 24 steps, and will include an executive summary, vision and values, market analysis/segmentation and competition, a product and manufacturing plan, a sales plan, a financial plan, and a marketing plan.