零售和消费科学理学学士

零售和消费者科学旨在培养能够整合消费者知识和销售流程并将这些知识应用于个人消费者，家庭，服务机构以及产品和服务的零售市场商所面临的广泛问题的专业人员。零售和消费者科学致力于分析作为社会的社会和经济单位的消费者，以及将产品推销给消费者的过程。该计划的专业发展包括趋势分析，销售，销售经验，实习，自我评估，职业目标设定，了解拥有和经营小企业，网络和投资组合开发。强调零售营销和消费者事务的过程。
Retailing and Consumer Science (RCS) at the University of Houston is a unique, on-campus/online undergraduate program for those seeking to understand consumers and retailing. It focuses on consumer-oriented business practices in the fields of retailing, technology entrepreneurship, e-tailing, sales, customer service, and public relations. Consumer orientation is key in meeting customer demand that drives business success.<br><br>The RCS curriculum is designed to develop professionals who can integrate knowledge of consumers and merchandising processes and apply that knowledge to technology-based, consumer practices in merchandising, technology entrepreneurship, retailing/e-tailing, sales/customer service, and training and development.<br><br>The program offers specializations in Retailing and Consumer Science, Technology Entrepreneurship, e-Tailing, Training and Development and Professional Studies. The professional studies option is designed for students who have completed an associate's degree or an extensive content block and wish to build upon this content to complete their bachelor's degree. The program builds on prior academic experience, providing additional knowledge in merchandising, consumer science, sales, and training and development.