传播学硕士-整合营销传播

全面了解沟通和业务，以及它们如何相交。当您将萨福克大学的传播艺术硕士与整合营销传播（IMC）集中在一起时，您将把您的研究生学习提高到一个新的水平。使用我们的视频工作室，社交媒体实验室和完全联网的教室中的新技术，您可以将最先进的通信技术付诸实践。在萨福克，您不仅会读到有关IMC的信息，还可以展示其如何改善组织的品牌和知名度。通过我们的MBA课程学习课程，您可以选择有关市场营销，国际市场营销，消费者行为和社交媒体业务的课程。您还将参加营销传播研究，广告，公共关系，危机传播和社交媒体的传播课程。到毕业时，您已经
Get a comprehensive look at communication and businessand how they intersect. When you pair Suffolk University's Master of Arts in Communication with a concentration in integrated marketing communication (IMC), you'll take your graduate studies to the next level. Using the new technologies in our video studios, social media lab, and fully networked classrooms, youll put cutting-edge communications techniques into practice. At Suffolk, you wont just read about IMC, youll be equipped to demonstrate how it can improve an organization's branding and visibility. Taking courses through our MBA program, you can choose courses on marketing, international marketing, consumer behavior, and the social media business. Youll also take communication courses in marketing communication research, advertising, public relations, crisis communication, and social media. By the time you graduate, youll be ready for professional success in advertising and public relations, corporate and nonprofit marketing, crisis management, awareness marketing, and more.