广告学学士

在快节奏，竞争激烈的广告界取得成功所需的技能。创造出值得关注的广告系列的创造力。您将同时兼顾萨福克大学的广告专业。您将学习广告行业的基础知识，包括如何制作广告并计划能吸引行业品牌和非营利组织目标市场的广告系列。您会从头开始制作广告，编写副本并设计视觉元素。另外，您还将研究适用于电视，广播，印刷，在线和社交媒体广告的媒体计划和购买的基础知识。
The skills you need to succeed in the fast-paced, competitive world of advertising. The creativity to dream up buzz-worthy campaigns. You'll hone both as a Suffolk University advertising major. You'll learn advertising industry basics, including how to create ads and plan campaigns that appeal to industry brands and nonprofits' target markets. You'll build ads from the ground-up, writing copy and designing visual elements. Plus, you'll study the fundamentals of media planning and buying as they apply to television, radio, print, online, and social media advertising. A whole world of experiential learning awaits just outside our classrooms, too. At Suffolk, it's easy to commute to internships at nearby advertising agencies, TV stations, and other top media employers in Boston.