广告学学士

Bachelor of Science in Advertising

爱达荷大学- Navitas USA

University of Idaho - Navitas USA

美国

学历文凭
Bachelor Degree
专业院系
Journalism and mass media
开学时间
课程时长
课程学费
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国际学生入学条件

Undergraduate applicants who have no previous work at the post-secondary level must have at least a 2.5 grade point average (on a 4.0 scale) from a secondary school. Students must also meet the criteria for admission to university level study in their home country. TOEFL (Test of English as a Foreign Language) minimum score of 525 on the paper test or 70 on the Internet-based test, IELTS (International English Language Testing System) minimum score of 6.0

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IDP—雅思考试联合主办方
雅思考试总分
6.0

雅思总分：6
托福网考总分：70
托福笔试总分：525
其他语言考试：Pearson (PTE) Academic score of 48

CRICOS代码：
申请截止日期：请与IDP联系以获取详细信息。

课程简介

从广告牌到电视再到社交媒体，广告无处不在。一些广告很有趣。有些很严重。有些只是提供信息。无论它们使我们发笑，哭泣还是转向渠道，大多数广告的目的都是做两件事：向您介绍产品或服务，并影响您购买产品或服务。在当今不断发展的媒体环境中，广告专业人员必须比以往更具创造力和战略意义。在该计划中，您将开发一套广泛的技能，包括写作，促销，业务，市场营销，图形设计和数字媒体。您将学习广告的所有方面，从概念开发到制作到媒体计划和购买。
From billboards to television to social media, advertising is everywhere. Some ads are funny. Some are serious. And some are simply informational. Whether they make us laugh, cry or turn the channel, most advertising aims at doing two things: to tell you about a product or service, and to influence you to buy it. In today's evolving media landscape, advertising professionals must be more creative and strategic than ever. In this program, you will develop a versatile set of skills in writing, promotion, business, marketing, graphic design and digital media. You will study all aspects of advertising, from concept development to production to media planning and buying.

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