国际学生入学条件
Official secondary school transcripts identifying subjects taken, marks received and graduation date. If you have not yet graduated from your secondary school, a transcript showing all completed work may be accepted for early admission. External examination reports should be provided when applicable.
Official transcripts with subjects and marks received from any colleges or universities attended.
Undergraduate applicants who have no previous work at the post-secondary level must have at least a 2.5 grade point average (on a 4.0 scale) from a secondary school.
Duolingo English Test minimum score of 100
IELTS - 6.0, TOEFL IBT - 70, TOEFL PBT - 525.
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雅思考试总分
6.0
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雅思考试指南
- 雅思总分:6
- 托福网考总分:70
- 托福笔试总分:525
- 其他语言考试:Pearson (PTE) Academic with a score of 48.
CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。
课程简介
通常,组织的形象与其产品一样重要。公共关系专业人员致力于通过新闻媒体和其他传播渠道来保护,管理和建立这种形象。在此程序中,您将学习如何制定和执行战略性公共关系活动。您将探索与危机管理,品牌,内部沟通,事件管理,媒体关系,社交媒体等相关的主题。您还将建立自己的研究技能,并学习如何有效地撰写新闻稿,网络和其他交流工具。
Image is everything. Oftentimes, an organization's image is just as important as its product. Public relations professionals work to protect, manage and build this image through the news media and other communication channels. In this program, you will learn how to develop and execute strategic public relations campaigns. You will explore topics related to crisis management, branding, internal communications, event management, media relations, social media and more. You will also build your research skills and learn how to write effectively for press releases, the web and other communication tools. Public relations students learn how to create and sustain relationships between organizations (corporations, government agencies and nonprofit groups) and their constituencies. The PR degree goes beyond a general communications degree with courses focusing on PR writing and production, strategic communication strategies and media campaign management. After graduation, public relations professionals work as writers, social media managers, promotions and events planners, lobbyists and consultants. With a PR degree, students obtain the skills highly sought after by employers including crafting media messages, strategic and social media planning and working with the news media.
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