媒体与传播文学士-广告/公共关系

ETSU在媒体和传播方面的广告/公共关系重点在于通过将公共关系和广告整合到一个前沿计划中，为学生提供战略传播方面的动态教育，该计划提供动手实践，专业网络，实习和全国性竞争，最终导致全球竞争工作机会。学生准备在公司，公司，非营利组织/非政府组织和政府机构的广告代理商，公共关系公司或广告/公共关系部门工作。课程内容包括印刷，广播，在线和社交媒体，受众研究，媒体计划和活动管理的写作和设计指导。通过与现实世界客户的经验，学生可以获得在这个不断发展的职业中取得成功所需的技能和知识。有出国留学的机会。
A bachelor's degree in the Media and Communication program gives you a career foundation in the ever-growing demand for media professionals. Many of the jobs available now because of digital technology were not around a decade ago. By studying with us, you get the theoretical communication foundation you need mixed with the opportunity to create real projects, which leads to real career outcomes. Students are prepared for work in digital marketing communication, brand strategy, advertising and public relations in companies, corporations, non-profits/non-government organizations and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media, audience research, media planning, audience analytics and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities are available.