公共关系高级文凭

这个密集的课程将公共关系理论与实践经验相结合，以满足对公共关系专业人员不断增长的需求。公共关系从业人员利用沟通的力量来管理看法并影响可衡量的变化。由于他们拥有的技能，公共关系（PR）专业人员在其组织中扮演着重要的领导角色，并且为战略制定做出了宝贵的贡献。在该计划中，您将掌握理解客户目标，制定实现目标的战略计划，实施行动并评估结果所需​​的技能。企业和组织需要熟练的沟通者，他们必须同样擅长于与员工，股东，媒体和广大公众进行对话，并管理社交媒体。一些客户的需求较小，只需要清晰，简洁的写作技巧就可以向其他人传达
Challenge yourself with this intensive program and perfect your research, writing, presentation, strategic-thinking, planning and consulting skills. Once you graduate, you can take on roles such as communications/public relations specialists, media relations officer, event planner or social media manager - to name a few. To meet the demand for public relations professionals, this program blends public relations (PR) theory with practical experience. It prepares you for a dynamic career in a broad range of roles where you may manage media relations, employee communications, special events, social media and issues and crises. Learn to help organizations communicate to their employees, shareholders, the media and other key groups. Because of the skills they possess, PR professionals play key leadership roles within their organizations and are valuable contributors to content creation through strategy development. If you have above-average reading and writing skills, are detail-oriented, enjoy following the news, and yearn for a career where no two days are alike, this program will appeal to you.